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days after a step to the Indiana State Fair has collapsed in the wind, a storm toppled a scenario Pukkelpop music festival in Belgium. These two tragedies killed 10 people and injured 180 people. As we approach the fall season event, the recent accidents are a reminder of the importance of having a plan B. And a plan C. 360 at the event, safety is always our number one priority and point of operational decisions. When we got to the event, each staff member production manager through the front line, is empowered to make decisions to protect the safety of our participants. Therefore the development of security plans, rescue and emergency checklists to ensure that all communications to the event is able to react in time, and other scenarios that can disrupt normal operation of the event. First, a contingency plan should be implemented in extreme weather events and other sudden and unexpected. To help you think about creating your emergency plan, here are some tips to ensure your next event puts safety first: Any infrastructure that can move in the wind must be weighted considerably. To determine the amount of ballast needed to determine the wind resistance of the ...
The most successful marketer in the world doesn’t work for Apple, Starbucks, or charity: water. She works for herself (and her fans). Love her or hate her, it’s Lady Gaga. With nearly 11 million Twitter followers, 38 million Facebook fans, over 1 billion YouTube views, and a net worth of 0 million, Lady Gaga understands marketing. “Gaga and her team are some of the best marketers around; they understand the importance of integrating social with traditional media, engaging audiences in real-time, and most of all, telling a story that is relatable and worth spreading,” said Alexa Scordato, a Gaga fan, digital strategist and community manager for MAT@USC. Lady Gaga has soared to success because she understands the same four things that are required of successful event fundraising programs: developing and implementing an effective ask, generating sufficient attendance, creating an impactful experience, and providing robust support. The four components of successful event fundraising: Developing and implementing an effective ask: Any effective fundraising program starts and ends with presenting others with an opportunity to help and asking for their support. Event fundraising is no different. And yet, creating an effective request is the most neglected part of most event fundraising programs. TIP for ...
At some point in every fundraising conversation, I bet you’ve wished that you had the power of the Force at your disposal to help you make a successful ask. A simple wave of the hand and you’d have everyone lining up to donate to you. While it’s an unfortunate truth that you may not possess the mind-controlling talent of a Jedi, there is good news: you always have the power of influence at your disposal to help you improve your fundraising. Principle 1. Attention: Top fundraisers capture the attention of busy potential donors. They are memorable in fundraising conversations. They break through the noise. They highlight their differentiation. Principle 2. Curiosity: Once you have someone’s attention, the easiest thing to do is to lose it. Your goal is to pique and hold the prospect’s curiosity. Curiosity is a powerful concept. People know what they have, but they want to know what they are missing. Principle 3. Desire: Desire is the gap between where someone is and where he wants to be. The more you can stoke someone’s desire to change his reality, the more you’ll be able to influence him. Principle 4. Envy: Desire is powerful. Envy is desire with a turbo ...
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